The Brand Booster Show 2024, held on November 18th and 19th in Dubai, was an electrifying event that celebrated creativity and excellence in the world of fashion. With its mission to empower both emerging and professional designers, the show attracted industry leaders, boutique owners, buyers, and e-commerce platforms. Among the 32 talented designers who participated, Glamatchi, led by its visionary co-founders (Rawan and Razan) and the CCOs (Tima and Tania), -the four sisters- made an unforgettable impression.
Glamatchi’s Grand Debut
The Brand Booster Show marked a significant milestone for Glamatchi as it unveiled its first collection exclusively to an audience of industry insiders. The collection, a seamless blend of modest luxury and contemporary elegance, captivated all present. Each piece reflected the sisters’ dedication to empowering women through fashion, embodying the values of grace, individuality, and unity that are central to their brand. The collection showcased a variety of stunning blazer tunics that harmonized timeless sophistication with modern flair. With intricate details, luxurious fabrics, and innovative cuts, the pieces resonated with both buyers and boutique owners, who were drawn to Glamatchi’s unique take on luxury wear.
Making a Mark
Glamatchi’s participation was not just about showcasing its designs but also about creating meaningful connections. The sisters engaged with prominent buyers, boutique owners, and e-commerce platforms, discussing potential collaborations that could expand Glamatchi’s reach to new markets. Additionally, the brand’s collection was highlighted during the event’s exclusive fashion show, where media representatives and buyers marveled at Glamatchi’s artistry. The audience appreciated the collection’s ability to reflect global fashion trends while staying true to the sisters’ vision of elegance.
A Notable Presence in a Competitive Arena
Standing among 32 participating designers, Glamatchi distinguished itself through its strong identity and the captivating storytelling behind its designs. The blend of artistic creativity, and timeless elegance resonated with the audience, aligning perfectly with the event’s emphasis on innovation and diversity. The sisters’ ability to connect with buyers and industry leaders set the stage for long-term collaborations, paving the way for Glamatchi to scale its presence.
Looking Ahead
The participation of Glamatchi’s co-founders and CCOs in the Brand Booster Show was a declaration of their brand’s potential. The sisters left the event with new connections and with the validation of their vision and creativity. As Glamatchi moves forward, it carries the momentum gained from this remarkable event. The Brand Booster Show was a stepping stone for the brand, marking the beginning of an exciting journey toward redefining modest luxury in the global fashion scene.
